By Brittany Horne, Digital Design SLC SEO
Have you ever wondered what happens when someone searches Google for the products or services your business offers? Does your business show up, or are potential customers finding your competitors instead?
The truth is, having a great business doesn’t always mean people can easily find you online. And if customers can’t find you, they may never know you exist.
The good news? There are a few simple things you can check today to see how your business is doing.
1. Search Like Your Customers Would
Open Google and type in what someone might search for when looking for your services.
For example, if you own a landscaping company in West Jordan, try searching “landscaping services in West Jordan, Utah.”
Does your business appear in the local map results? What about the regular search results?
Try a few different searches related to your business. You might be surprised by what you find!
2. Take a Look at Your Google Business Profile
Your Google Business Profile is the listing that can show your business information, reviews, photos and contact details on Google Search and Maps.
Check to make sure:
- Your business name, phone number and website are correct.
- Your business hours are up to date.
- Your services and business description accurately reflect what you offer.
- You have recent, quality photos of your business or work.
These small details help customers learn about your business and feel more confident choosing you.
3. Don’t Forget to Check Your Competitors
Search for your services again and take a look at the businesses appearing near the top.
What are they doing differently? Do they have more reviews, better photos or more complete business information?
This isn’t about copying your competitors. It’s about understanding what potential customers are seeing and identifying opportunities to improve your own online presence.
Small Changes Can Make a Big Difference
You don’t necessarily need a huge marketing budget to start improving your online visibility. Sometimes it begins with understanding where your business stands and making a few simple improvements.
Your customers are searching online every day. The question is, are they finding you?
Hosting an event? Here’s another easy way to get seen: Add Another FREE Visibility Layer to Your Marketing Strategy.
About the Author
Brittany Horne is the owner of Digital Design SLC SEO, a locally owned digital marketing company helping businesses improve their online visibility through website design, search engine optimization (SEO), Google Business Profile optimization and digital marketing strategies. Brittany believes in honest communication, personalized solutions and helping local businesses grow.
Visit digitaldesignslc.com.
